Groflo — The AI Shopping List for Families

The shopping list for families

No more "Did you get milk?"

Text Penny what you need. She builds a sorted list your whole household shares — everyone sees updates, no one buys duplicates. Plus, brands send you free products to try.

Penny

Online

Here's what the fridge looks like

You're low on a few things. I picked all your favorite brands and added taco night too.

Try Horizon Organic milk — free Horizon wants you to try theirs. Swap and it's on them.

Alex added: paper towels, dish soap

Penny organizes your list by department — for any store

Three steps. That's it.

No app to download. Just open Groflo in your browser and tell Penny what you need.

  1. Text Penny

Type naturally — "need stuff for pasta tonight" or snap a photo of a recipe. Penny understands context, quantities, and meal ideas.

  1. She builds your list

Penny organizes everything by department, picks your preferred brands, and adds the right quantities. Sorted for an efficient trip.

  1. Shop together

Share your list with anyone — roommates, a partner, your family. Everyone sees live updates. Check items off as you go.

Everything you need, nothing you don't

Built for the way you actually shop — in the store, with your people.

Natural language input

Just type like you'd text a friend. Penny handles abbreviations, slang, and meal descriptions.

Photo to list

Snap a pic of a recipe, handwritten note, or your nearly-empty fridge. Penny extracts the items.

Brand memory

Penny learns which brands you prefer. Choose to have her ask each time, auto-pick your favorites, or suggest the best deal.

Smart sorting

Items are organized by store department — produce, dairy, frozen — so you spend less time backtracking through aisles.

Receipt scanning

Snap a photo of your receipt. Penny reads it, logs your purchases, and verifies your deal earnings automatically.

Dark mode included

Shop late at night without straining your eyes. Available in the app.

The only shopping list that pays you back

Other apps vs Penny:

Get free products from brands that want you to try them

When you add an item to your list, Penny checks if a brand is offering a free trial or a better deal. You decide — keep your usual pick or try something new at no cost. Brands pay for the trial. You just shop.

Free product trials

Brands cover the full cost. You try it, risk-free.

Targeted swaps

Penny matches deals to what's already on your list — never random.

Always your choice

Keep your usual brand or try something new. No pressure, ever.

How much could you save?

Estimated monthly savings

People in your household: 3 Grocery trips per week: 2 $48 Estimated monthly savings 9 Free products per month 5 Deals per week

Get in, get out. Fast.

Penny knows the store layout. She shows you the best order to hit each aisle — dairy, then produce, then frozen. Instead of zigzagging for 30 minutes, you're done in 15.

Your optimized route

  1. Produce: Bananas, spinach, avocados
  2. Dairy: Organic Valley milk, Kerrygold butter
  3. Bakery: Dave's Killer Bread
  4. Frozen: Amy's burritos, ice cream

Meet Penny

Learns your preferences

Penny tracks which brands you choose and adapts over time. No setup required.

Instant organization

No matter how messy your input, Penny returns a clean, sorted, ready-to-shop list in seconds.

Real People, Real Relief

Testimonials

How does Penny know what I like?

Penny learns from your choices

When you pick Tillamook over store brand, Penny remembers. She only learns from what you actually buy — never from browsing or guessing.

Your data stays yours

We never sell your shopping data to advertisers. Your list, your preferences, your business. Period.

You're always in control

Don't want Penny to auto-pick brands? Turn it off. Want to clear what she's learned? One tap. You decide how smart she gets.