Groflo for Brands

Put your product in their cart. For free.

Families are building their grocery lists right now. With Penny, your brand shows up at the exact moment they're deciding what to buy — with free trials that get your product into their hands, not just their feed.

85% of grocery shopping is still in-store
$0 cost to the consumer
Intent reach shoppers actively deciding

How It Works

Your product. Their list. Zero friction.

Penny matches your deal to shoppers who are actively buying your category — right on their shopping list.

1. Create your deal
   Offer a free trial, a targeted swap, or a discount. Set your budget, pick your category, and define who sees it. Start with as little as $25/day.

2. Penny matches it
   When a shopper adds a competitor's product to their list, Penny shows your offer: "Try this for free" or "Save $2 by switching." It's relevant, not random.

3. They try your product
   The shopper swaps to your brand, picks it up in-store, and you pay only for the trial. Track every swap, acceptance rate, and repeat purchase from your dashboard.

Campaign Types

Three ways to get into the cart

Pick the campaign type that fits your goals — or run them together.

Free Product Trials

Cover the full cost of your product. Families try it risk-free. You pay only when they accept the swap — the most powerful way to earn a new customer.

Targeted Swaps

Offer a discount to switch from a competitor. When someone adds their milk, you offer yours at $2 off. Precision targeting at the moment of decision.

Promoted Suggestions

Penny mentions your product by name when shoppers ask about your category. Appears naturally in the conversation — awareness that feels like a recommendation.

The Landscape

The only player in the top-right quadrant

Instacart owns delivery lists. Ibotta does post-purchase cashback. Penny is the first platform that combines a shared shopping list with in-store deals.

Why Groflo

The in-store channel that doesn't exist yet

Instacart proved data-driven targeting works for delivery. Penny does the same for in-store — where 85% of groceries are still bought. No slotting fees. No shelf-space battles. Just your product on their list.

Moment-of-intent targeting

Your deal shows up when a shopper adds a competitor's product — not while they're scrolling Instagram.

Pay for trials, not impressions

Free deals and swaps mean you pay when someone actually takes your product home — not when they glance at a banner.

Real-time swap analytics

Track swap acceptance rates, repeat purchases, and cost per acquired customer. See which deals convert and which to adjust.

No shelf-space required

Emerging brands can't afford slotting fees. With Penny, you skip the shelf and go straight to the shopping list — the real point of purchase.

Receipt fraud protection

Every receipt runs an 11-point authenticity check — pixel analysis, math verification, barcode validation, and watermark detection. Your budget only pays for real purchases.

The Moat

A flywheel that gets stronger with every shopper

More families using Penny means smarter suggestions, higher acceptance rates, and a more valuable audience for your brand. Everyone wins.

The Opportunity

The in-store market is 7x larger than delivery

Instacart's Carrot Ads generate $1.2B/year reaching just 12% of grocery shoppers (delivery). Penny reaches the other 85% — in-store shoppers — with the same data-driven targeting.

$1.2B Delivery ads (Instacart)
12% of grocery market
$8.4B+ In-store opportunity (Penny)
85% of grocery market
85% of grocery purchases are in-store — the market other ad platforms miss
7x larger addressable market than delivery-only ad platforms
$0 cost to the consumer — brands cover the trial, families get it free

Early Access

Ideal for emerging brands

Can't afford slotting fees? Don't have shelf space yet? Penny gives emerging CPG brands a direct line to families — through free trials and targeted swaps on the shopping list itself.

What Brands Say

Why brands are choosing Penny

"We couldn't afford slotting fees at major retailers. Penny put our product directly on families' shopping lists — and 40% came back to buy again."
Sarah K. VP Marketing, Emerging Snack Brand

"The targeting is unreal. Our deal shows up the exact moment someone adds a competitor's product. That's intent you can't buy on social media."
Marcus T. Brand Manager, Organic Dairy

"We ran a free trial for 2 weeks. The acceptance rate was 5x what we see on cashback apps. And we only paid for actual trials."
Priya M. Head of Growth, Plant-Based Foods

Join the brands reaching families through Penny

Be among the first brands to reach families on their shopping list.

Get your product on their list

Create a free deal or targeted swap today. Families try your product. You pay only when they accept. Start with $25/day — no contracts.