About Groflo

Making grocery shopping effortless

We believe grocery shopping should be simple, smart, and collaborative. That's why we built Groflo.

Why we built Groflo

Grocery shopping is one of those tasks everyone does but nobody enjoys managing. Shared lists get messy. You forget what brands you like. You end up wandering aisles or buying duplicates.

We built Groflo to fix that. Penny, our AI assistant, understands natural language, learns your preferences over time, and keeps everyone in your household in sync — automatically.

For brands, we built a marketplace that puts products directly on shopping lists through free trials and targeted swaps. Brands pay to reach shoppers at the moment of decision. Families get free products and deals. Everyone wins.

• Web-based
  No download needed — open Groflo in your browser
• Shared
  Real-time lists for the whole household
• $100/mo
  Average savings from free products and deals

What we believe

Simplicity first

The best tools don't need a manual. Groflo works the way you already communicate — just text what you need.

Built for real life

Shared households, busy schedules, last-minute additions. We design for the messy reality of how people actually shop.

Helpful, not intrusive

Brand deals only appear when they're relevant to what you're buying. Free trials and swaps are always optional — if it's not useful to you, it won't be on your list.

The team behind Groflo

We're a small, focused team of engineers and designers who believe grocery shopping can be better. Based in the US, building for families everywhere. Groflo is part of the Rally ecosystem.

Founded

2024

Mission

Make grocery shopping effortless for every household

Approach

AI-first, privacy-conscious, built for real people

Get in touch

Have a question, partnership idea, or just want to say hello? We'd love to hear from you.